Restart Your Online Commmunications
It’s a jungle out there!
Internet PR, online marketing, digital communications, SEO…there is no clear differentiation, but it all essentially boils down to how your brand is portrayed across digital platforms.
Conversations are going on about brands on a daily basis, and information travels fast. Consumers write about experiences, and these opinions are quickly indexed by search engines.
Whether you choose to take part in these conversations is up to you, but peer-to-peer communication is the most powerful and trusted behaviour changer in existence. Control has been taken away from traditional media owners and consumers have gone from being end-users to being active participants in content, and therefore knowledge creation.
Your brand is no longer represented only on your website, coupled with that, it’s constantly changing, being reflected in blog posts to Facebook comments, to customer reviews, and forums and microblogging.
And it’s the third party content that often wields more power. This makes the management of any response to third party content of crucial importance. In a socially connected world this can, and does make or break companies.
Own Brand Properties
Third Party Content
This includes your website(s), microsites (for competitions, giveaways, promotions, campaigns or websites set up to address a specific issue facing your company). It also includes your company blog, partnership marketing, viral campaigns and the content you post on your social media channels.
I offer cost effective website design and build, from e-commerce websites to campaign microsites to company or campaign blogs, I can build sites so that they’re easily updated as and when needed.
I can also advise on your social media strategy. From suggesting and setting up the most effective channels to creating the most effective, impactful and engaging content, from Twitter to Flickr, and Instagram to YouTube.
The challenge often arises with how people respond to your brand online, and no one is in any doubt about the influence wielded by consumers who go online to share views and experiences about products and services.
The shift is taking place from mass marketing to building trusting relationships with individualistic, wary and discerning consumers. This transition from marketing to collaborating will mean that marketing will increasingly need to appeal to attitudes and emotions rather than demographics.
I can help you navigate this tricky area. Whether you’re looking to raise awareness of your brand, extend an existing campaign to online audiences, or shift negative comments about your brand from the first couple of pages of Google, I can help.
- A digital roadmap for your campaign
- Digital proposals for potential and existing agency clients
- Crafting and publicising positioning statements
- Designing microsites
- Social media management
- Brand audits
- Social media profiling
- Campaign or company branded YouTube channels and Twitter feeds
- Social media news releases
- Online Media relations
- Blogger outreach
- Word-of-mouth campaigns
- Online competitions and promotions
- Cost-effective SEO optimised website design and build
- Campaign microsites
- Blog strategy, creation and training
- Podcasts and vodcasts
- Video production
- Event, website or social media photography
- Brand and buzz monitoring
- Blog monitoring
- Brand audits
- Facilitated brainstorming sessions
- Social media training
- Digital workshops