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TopDog PR

Bournemouth

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  • Work Showcase
    • Turning Heads to Help Launch the Peugeot 308cc
    • A Taste Of Fame for Walkers
    • The National Year of Reading
    • Bigging up Bertie for Trebor Bassett
    • National Drugs Helpline
    • Anti-jargon Campaign for the Village PR
    • Streakr Bares all for BETA
    • Building Loyalty for Blueback
    • Targeting Teens for Piczo
    • Schindler’s List – Universal Pictures
    • Putting The Photo Imaging Council in the Picture
    • A Campaign with Attitude for The ACF
    • Hope & Homes for Children
    • Dishing it Out for Kellogg’s
    • W1 by Raymond Weil
    • Hitting the Right Note for Deutsche Grammophon
    • Bridget Jones’ Diary Goes SMS
    • FHM’s High Street Honeys
    • Simply The Best CITV
    • Nikon’s Twisted Sister
    • Getting TIME on TV
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Digital PR

Restart Your Online Commmunications

“Social computing is not a fad. Nor is it something that will pass you or your company by. Gradually, social computing will impact almost every role, at every kind of company, in all parts of the world.”

Forrester Research, Social Computing – How Networks Erode Institutional Power, and what to do about it

It’s a jungle out there!

Internet PR, online marketing, digital communications, SEO…there is no clear differentiation, but it all essentially boils down to how your brand is portrayed across digital platforms.

Conversations are going on about brands on a daily basis, and information travels fast. Consumers write about experiences, and these opinions are quickly indexed by search engines.

Whether you choose to take part in these conversations is up to you, but peer-to-peer communication is the most powerful and trusted behaviour changer in existence. Control has been taken away from traditional media owners and consumers have gone from being end-users to being active participants in content, and therefore knowledge creation.

Your brand is no longer represented only on your website, coupled with that, it’s constantly changing, being reflected in blog posts to Facebook comments, to customer reviews, and forums and microblogging.

And it’s the third party content that often wields more power. This makes the management of any response to third party content of crucial importance. In a socially connected world this can, and does make or break companies.

Own Brand Properties

Third Party Content

This includes your website(s), microsites (for competitions, giveaways, promotions, campaigns or websites set up to address a specific issue facing your company). It also includes your company blog, partnership marketing, viral campaigns and the content you post on your social media channels.

I offer cost effective website design and build, from e-commerce websites to campaign microsites to company or campaign blogs, I can build sites so that they’re easily updated as and when needed.

I can also advise on your social media strategy. From suggesting and setting up the most effective channels to creating the most effective, impactful and engaging content, from Twitter to Flickr, and Instagram to YouTube.

The challenge often arises with how people respond to your brand online, and no one is in any doubt about the influence wielded by consumers who go online to share views and experiences about products and services. 

The shift is taking place from mass marketing to building trusting relationships with individualistic, wary and discerning consumers.  This transition from marketing to collaborating will mean that marketing will increasingly need to appeal to attitudes and emotions rather than demographics.

I can help you navigate this tricky area. Whether you’re looking to raise awareness of your brand, extend an existing campaign to online audiences, or shift negative comments about your brand from the first couple of pages of Google, I can help.

Digital Services
Strategy
  • A digital roadmap for your campaign
  • Digital proposals for potential and existing agency clients
Online Crisis Management
  • Crafting and publicising positioning statements
  • Designing microsites
  • Social media management
Social Media
  • Brand audits
  • Social media profiling
  • Campaign or company branded YouTube channels and Twitter feeds
Online PR
  • Social media news releases
  • Online Media relations
  • Blogger outreach
  • Word-of-mouth campaigns
  • Online competitions and promotions
Websites & Blogs
  • Cost-effective SEO optimised website design and build
  • Campaign microsites
  • Blog strategy, creation and training
Content Creation and Seeding
  • Podcasts and vodcasts
  • Video production
  • Event, website or social media photography
Issues Monitoring
  • Brand and buzz monitoring
  • Blog monitoring
  • Brand audits
Training
  • Facilitated brainstorming sessions
  • Social media training
  • Digital workshops

Testimonials

“Bill is a delight to work with. He is creative, committed and a true team player. You can always rely on Bill to produce imaginative plans and execute to deadline and budget. He’s a great motivator and has a high work ethic. I’d be delighted to have the opportunity to work with Bill again.”
Gladys Elia
International Communications Adviser
"Bill was talking all things digital long before most of us knew our blogs from our tweets. He has that rare knack of combining great creativity with compelling execution. I had the pleasure of working with Bill at Cohn & Wolfe and quickly realised that he was a rare talent indeed. Catch him while you can.
Paul Maguire
PR and Integrated Communications Consultant
“Bill has his finger on the pulse. His imagination and drive are rivalled by few. Anyone who has the opportunity to work with Bill is very lucky. He is an asset to any team or company.”
Julia Hanley-Gordon
Engagement Manager, Equal Experts
"Thank you again for allowing me to use your pictures from your Auschwitz-Birkenau website. They are an invaluable teaching aid and are always the main talking point of assemblies."
Angela dunne Teacher, Blessed William Howard School
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Happy Clients

“Thank you very much for the huge amounts of effort which I know have been invested, and for sticking with one of the most difficult of all tasks – a year round campaign….the client will have been suitably impressed.”
David McLaren
Chairman, Hill and Knowlton

“…we have established a new level of awareness of the ACF among journalists – we couldn’t have done it without you – many thanks.”
Brigadier John Neeve
General Secretary, ACF

“Bill is one of the most creative people I know. Give him any project and he’ll come up with a range of ideas for PR campaigns, some of which are unusual, yet will always create awareness, capture the imagination and are do-able. Bill has an amazing mind and can look at a problem like no-one else I know. He is totally in tune with current trends and thinking. Oh, and he’s a great guy and fun to have around as well!”
Elaine Swift
Head of Press & PR, Nikon

“Bill is a delight to work with. He is creative, committed and a true team player. You can always rely on Bill to produce imaginative plans and execute to deadline and budget. He’s a great motivator and has a high work ethic. I’d be delighted to have the opportunity to work with Bill again.”
Gladys Elia
Managing Director, Cohn & Wolfe and International Communications Adviser

“Bill was talking all things digital long before most of us knew our blogs from our tweets. He has that rare knack of combining great creativity with compelling execution. I had the pleasure of working with Bill at Cohn & Wolfe and quickly realised that he was a rare talent indeed. Catch him while you can.”
Paul Maguire
PR & Integrated Communications Consultant

“Bill you are amazing, do you know you stand out among all those I work with, you’re conscientious, nice and professional; and you go way beyond the call of duty. You have really restored my faith in people.”
Amita Mukerjee
Author & Founder, Revenge Ink

“…an ability to come up with creative ideas that are not only quirky and original but also workable makes him a very unusual and valuable PR person. Bill is persistent, communicates well and has developed some close relationships with influential journalists.”
Virginia McLean
Professor of International Public Relations, Syracuse University

“Bertie was a heroic campaign – fun, targeted and very effective. This campaign generated great exploitation of a human interest idea.”
Beverley Kaye
Chief Executive, The Rowland Company

“Bill has his finger on the pulse. His imagination is and drive are rivalled by few. Anyone who has the opportunity to work with Bill is very lucky. He is an asset to any team or company.”
Julia Hanley-Gordon
Engagement Manager, Equal Experts

“Venerable publishing house Penguin Group … made a tech-savvy move through a partnership with teen-oriented community site Piczo.”
CNET.com

“The stunt was judged to be an unprecedented success by Trebor Bassett and the media. It captured the imagination of the media, fitting in well with the requirements of news desks for light stories.”
Hilary Freeman
PRWeek Magazine

“Bill’s ‘practical creativity’ has hugely impressed me. He consistently comes up with interesting, imagination-grabbing ideas. His ability to combine big thinking with practical effectiveness strikes me as pretty rare.”
David Taylor
Head of Thought Leadership, Siren Communications

“Many thanks for all the great work you have done for us. If we are able to come back to you with more work as a result of new account wins we will do so immediately.”
Sally Fearfield
Founding and Managing Partner, Starfish Communications

“…one of only 20 decent PR people in the industry.”
Tricia Phillips
Business & Careers Editor, The Mirror

“You played an important part in creating ‘Get Some Attitude’. You showed great determination, for this I am immensely grateful.”
Lt Steve Thomas
Marketing Officer, ACF

“Thank you for all your hard work on Simply The Best CITV. I and the team especially appreciated your enthusiasm and ideas, and it was a pleasure working with you.”
David Alpin
Editor, LWT

“I want to say a big thank you for the excellent work you have done in gaining such quality coverage for Bertie at Sotheby’s. It just goes to show what hard work, persistence and a belief in the character can achieve.”

– * –

“Congratulations on the excellent coverage achieved with the balloon during the London Marathon. I believe the media value alone would have more than paid for the cost of the balloon.”
Bruce Burnett
Marketing Director, Trebor Bassett

“Bill really showed initiative and refused to be beaten (by me or the system) and found a way…the result was the most brilliant branded TV coverage. A delighted client – even their MD noticed it and was enthusing.”
Pippa Sands
Managing Director, Sandpiper Communications

“Lovely to work with you and you’ll certainly be top of my list for any future freelancing.”
Wendy Akers
Managing Director, Wendy Akers PR

“Bertie at Sotheby’s was an excellent piece of opportunism, showing an originality usually lacking in PR companies. The idea to hold live radio interviews with ‘Bertie’s Manager’ was in a different league to press releases.”
Ian Jowell
BBC Radio Sheffield

“I was intrigued and amused by your ‘flannel’ promotional pack … it has certainly registered.”
Patrick Barrow
Managing Director, Public Relations Consultants Association

“The beauty....is it is a PR agency that has the balls to address our industry’s bull. When more agencies and independent PR pros start doing the same, we can fall out of the police lineup and into the bank line.”
Editor
Cornerbarpr.com

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