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Marketing with Bite

TopDog PR is owned by Bill Hunt, an award winning creative communications professional with 25 years experience working for some of the UK’s top agencies on some great brands.

With an established track record in combining the strategic with the creative to create impactful integrated campaigns – from brainstorm through execution to evaluation.

Sector experience spans consumer, entertainment, nutrition, financial, fmcg, automotive, government and issues. This has led to a broad understanding of both B2C and B2B communications.

If it’s digital PR you’re looking for, check out my online credentials, which includes sixteen years designing websites coupled with my role as Digital and Creative Director for a top-five global advertising and communications group.

David McLaren Chairman, Hill & Knowlton

“Thank you very much for the huge amounts of effort which I know have been invested, and for sticking with one of the most difficult of all tasks – a year round campaign….the client will have been suitably impressed.”

Brigadier John Neeve General Secretary, ACF

“…we have established a new level of awareness of the ACF among journalists – we couldn’t have done it without you – many thanks.”

Elaine Swift Head of Press & PR, Nikon

“Bill is one of the most creative people I know. Give him any project and he’ll come up with a range of ideas for PR campaigns, some of which are unusual, yet will always create awareness, capture the imagination and are do-able. Bill has an amazing mind and can look at a problem like no-one else I know. He is totally in tune with current trends and thinking. Oh, and he’s a great guy and fun to have around as well!”

Gladys Elia Managing Director, Cohn & Wolfe

“Bill is a delight to work with. He is creative, committed and a true team player. You can always rely on Bill to produce imaginative plans and execute to deadline and budget. He’s a great motivator and has a high work ethic. I’d be delighted to have the opportunity to work with Bill again.”

Amita Mukerjee Author & Founder, Revenge Ink

“Bill you are amazing, do you know you stand out among all those I work with, you’re conscientious, nice and professional; and you go way beyond the call of duty. You have really restored my faith in people.”

Virginia McLean Professor of International Public Relations, Syracuse University

“…an ability to come up with creative ideas that are not only quirky and original but also workable makes him a very unusual and valuable PR person. Bill is persistent, communicates well and has developed some close relationships with influential journalists.”

Beverley Kaye Chief Executive, The Rowland Company

“Bertie was a heroic campaign – fun, targeted and very effective. This campaign generated great exploitation of a human interest idea.”

“Venerable publishing house Penguin Group … made a tech-savvy move through a partnership with teen-oriented community site Piczo.”

Hilary Freeman PRWeek Magazine

“The stunt was judged to be an unprecedented success by Trebor Bassett and the media. It captured the imagination of the media, fitting in well with the requirements of news desks for light stories.”

David Taylor Writer and journalist

“Bill’s ‘practical creativity’ has hugely impressed me. He consistently comes up with interesting, imagination-grabbing ideas. His ability to combine big thinking with practical effectiveness strikes me as pretty rare.”

Sally Fearfield Founding and Managing Partner, Starfish Communications

“Many thanks for all the great work you have done for us. If we are able to come back to you with more work as a result of new account wins we will do so immediately.”

Tricia Phillips Business & Careers Editor, The Mirror

“…one of only 20 decent PR people in the industry.”

Lt Steve Thomas Marketing Officer, ACF

“You played an important part in creating ‘Get Some Attitude’. You showed great determination, for this I am immensely grateful.”

David Alpin Editor, LWT

“Thank you for all your hard work on Simply The Best CITV. I and the team especially appreciated your enthusiasm and ideas, and it was a pleasure working with you.”

Bruce Burnett Marketing Director, Trebor Bassett

“I want to say a big thank you for the excellent work you have done in gaining such quality coverage for Bertie at Sotheby’s. It just goes to show what hard work, persistence and a belief in the character can achieve.”

Pippa Sands Managing Director, Sandpiper Communications

“Bill really showed initiative and refused to be beaten (by me or the system) and found a way…the result was the most brilliant branded TV coverage. A delighted client – even their MD noticed it and was enthusing.”

Ian Jowell BBC Radio Sheffield

“Bertie at Sotheby’s was an excellent piece of opportunism, showing an originality usually lacking in PR companies. The idea to hold live radio interviews with ‘Bertie’s Manager’ was in a different league to press releases.”

Patrick Barrow Managing Director, Public Relations Consultants Association

“I was intrigued and amused by your ‘flannel’ promotional pack … it has certainly registered.”

Editor Cornerbarpr.com

“The beauty....is it is a PR agency that has the balls to address our industry’s bull. When more agencies and independent PR pros start doing the same, we can fall out of the police lineup and into the bank line.”

Bruce Burnett Marketing Director, Trebor Bassett

“Congratulations on the excellent coverage achieved with the balloon during the London Marathon. I believe the media value alone would have more than paid for the cost of the balloon.”

Wendy Akers Managing Director, Mustard PR

“Lovely to work with you and you’ll certainly be top of my list for any future freelancing.”

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Strategy

Writing brand and communication strategies has been my bread and butter for the past 25 years. I know how to follow a brief and every plan is built on a strategy, every idea is backed by a rationale.

Some may surprise you, but will be on brand, and designed to capture the attention of your audiences.

creativity

Following your brief, and taking into account all relevant factors, I provide you with a strategy and a range of ideas to suit all budgets.

All plans take into account your position alongside competitors, your audiences, their media consumption and available budget.

online

Having designed websites since 2003, I am familiar with coding, content creation, building websites or microsites

I can also help with social media audits, digital strategy, social media management, professional photography and video production.

© 2019 Brighton Freelance PR Consultant and Web Designer Bill Hunt